• • • • • Apple Energy, LLC • Apple Sales International Website Apple Inc. Is an American headquartered in that designs, develops, and sells,, and online services. The company's products include the smartphone, the tablet computer, the personal computer, the portable media player, the smartwatch, the digital media player, and the smart speaker. Apple's consumer software includes the and operating systems, the media player, the web browser, and the and creativity and productivity suites.

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Its online services include the, the and,, and. Apple was founded by,, and in April 1976 to develop and sell Wozniak's personal computer.

It was incorporated as Apple Computer, Inc. In January 1977, and sales of its computers, including the, saw significant momentum and revenue growth for the company. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative, and Apple's marketing commercials for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company.

Jobs resigned from Apple and created. As the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced products from competitors, in particular those offered with the operating system. More executive job shuffles happened at Apple until then-CEO in 1997 decided to buy Jobs' company to bring him back. Jobs regained position as CEO, and began a process to rebuild Apple's status, which included opening Apple's own in 2001, making numerous acquisitions of software companies to create a portfolio of software titles, and changed some of the hardware technology used in its computers. It again saw success and returned to profitability. In January 2007, Jobs announced that Apple Computer, Inc. Would be renamed Apple Inc.

To reflect its shifted focus toward consumer electronics and announced the, which saw critical acclaim and significant financial success. In August 2011, Jobs resigned as CEO due to health complications, and became the new CEO. Two months later, Jobs died, marking the end of an era for the company. Apple is the by revenue and the after and. In February 2015, Apple became the first U.S.

Company to be valued at over 700 billion. The company employs 123,000 full-time employees as of September 2017 and maintains 499 in 22 countries as of December 2017. It operates the iTunes Store, which is the world's largest music retailer. As of January 2016, more than one billion Apple products are actively in use worldwide. Apple's worldwide annual revenue totaled $229 billion for the 2017.

The company enjoys a high level of and has been repeatedly ranked as the world's most valuable brand. However, it regarding the labor practices of its contractors, its environmental and business practices, including, as well as the origins of source materials. The, introduced in 1977, was a major technological advancement over its predecessor. Apple Computer Company was founded on April 1, 1976, by, and. The company's first product was the, a computer single-handedly designed and hand-built by Wozniak, and first shown to the public at the.

Apple I was sold as a (with,, and basic textual-video chips), which was less than what is now considered a complete personal computer. The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,806 in 2016 dollars, adjusted for inflation). Apple Computer, Inc. Was incorporated on January 3, 1977, without Wayne, who left and sold his share of the company back to Jobs and Wozniak for $800 only a couple weeks after co-founding Apple. Multimillionaire provided essential business expertise and funding of $250,000 during the incorporation of Apple.

During the first five years of operations revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980 yearly sales grew from $775,000 to $118m, an average annual growth rate of 533%. The, also invented by Wozniak, was introduced on April 16, 1977, at the first. It differed from its major rivals, the and, because of its character cell-based color graphics and. While early Apple II models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a 5 ¼ inch drive and interface called the.

The Apple II was chosen to be the desktop platform for the first ' of the business world:, a. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office. Before VisiCalc, Apple had been a distant third place competitor to and. By the end of 1970's, Apple had a staff of computer designers and a production line. The company introduced the in May 1980 in an attempt to compete with and in the business and corporate computing market. Jobs and several Apple employees, including, visited in December 1979 to see the. Granted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000 shares (800,000 split-adjusted shares) of Apple at the pre-IPO price of $10 a share.

Jobs was immediately convinced that all future computers would use a graphical user interface (), and development of a GUI began for the. In 1982, however, he was pushed from the Lisa team due to infighting. Jobs took over Jef Raskin's low-cost-computer project, the. A race broke out between the Lisa team and the Macintosh team over which product would ship first. Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles. On December 12, 1980, Apple went public at $22 per share, generating more capital than any IPO since in 1956 and immediately creating 300 millionaires. 1984–91: Success with Macintosh.

The, released in 1984, was the first mass-market personal computer that featured an integral graphical user interface and mouse. In 1984, Apple launched the Macintosh, the first personal computer to be sold without a.

Its debut was signified by, a $1.5 million television commercial directed by that aired during the third quarter of on January 22, 1984. The commercial is now hailed as a watershed event for Apple's success and was called a 'masterpiece' by and one of the greatest commercials of all time. The Macintosh initially sold well, but follow-up sales were not strong due to its high price and limited range of software titles. The machine's fortunes changed with the introduction of the, the first to be sold at a reasonable price, and, an early package. It has been suggested that the combination of these three products were responsible for the creation of the desktop publishing market.

The Macintosh was particularly powerful in the desktop publishing market due to its advanced graphics capabilities, which had necessarily been built in to create the intuitive Macintosh GUI. In 1985, a power struggle developed between Jobs and CEO, who had been hired two years earlier. The Apple board of directors instructed Sculley to 'contain' Jobs and limit his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from his leadership role at Apple.

Sculley found out that Jobs had been attempting to organize a and called a board meeting at which Apple's board of directors sided with Sculley and removed Jobs from his managerial duties. Jobs resigned from Apple and founded the same year. Wozniak also left Apple in 1985 to pursue other ventures, stating that the company had 'been going in the wrong direction for the last five years'. The Penlite was Apple's first attempt at a tablet computer. Created in 1992, the project was designed to bring the Mac OS to a tablet – but was shelved in favor of the. The success of Apple's lower-cost consumer models, especially the LC, also led to cannibalization of their higher priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points aimed at different markets.

These were the high-end, the mid-range line, and the ill-fated series. This led to significant market confusion, as customers did not understand the difference between models. Apple also experimented with a number of other unsuccessful consumer targeted products during the 1990s, including,,,, the online service, and.

Enormous resources were also invested in the problem-plagued based on John Sculley's unrealistic market forecasts. [ ] Ultimately, none of these products helped and Apple's market share and stock prices continued to slide. [ ] Throughout this period, Microsoft continued to gain market share with by focusing on delivering software to cheap commodity personal computers, while Apple was delivering a richly engineered but expensive experience. Apple relied on high profit margins and never developed a clear response; instead, they sued Microsoft for using a GUI similar to the in The lawsuit dragged on for years before it was finally dismissed. At this time, a series of major product flops and missed deadlines sullied Apple's reputation, and Sculley was replaced as CEO. The was Apple's first foray into the markets, as well as one of the first in the industry. Despite being a financial flop at the time of its release, it helped pave the way for the and Apple's own and in the future.

By the early 1990s, Apple was developing alternative platforms to the Macintosh, such as. The Macintosh platform itself was becoming outdated because it was not built for multitasking and because several important software routines were programmed directly into the hardware. In addition, Apple was facing competition from and vendors such as. The Macintosh would need to be replaced by a new platform or reworked to run on more powerful hardware. In 1994, Apple allied with and in the with the goal of creating a new computing platform (the ), which would use IBM and Motorola hardware coupled with Apple software.

The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter Microsoft. The same year, Apple introduced the, the first of many Apple computers to use Motorola's processor. In 1996, Spindler was replaced by as CEO.

Amelio made numerous changes at Apple, including extensive layoffs and cut costs. After numerous failed attempts to improve Mac OS, first with the project and later with and, Amelio chose to purchase and its operating system and bring Steve Jobs back to Apple. 1997–2007: Return to profitability. Was a line of Apple Macintosh personal computers based on various models of microprocessors that were developed from 1994 to 2006. The NeXT deal was finalized on February 9, 1997, bringing Jobs back to Apple as an advisor. On July 9, 1997, Amelio was ousted by the board of directors after overseeing a three-year record-low stock price and crippling financial losses.

Jobs acted as the interim CEO and began restructuring the company's product line; it was during this period that he identified the design talent of, and the pair worked collaboratively to rebuild Apple's status. At the 1997, Jobs announced that Apple would join Microsoft to release new versions of for the Macintosh, and that Microsoft had made a $150 million investment in non-voting Apple stock. On November 10, 1997, Apple introduced the, which was tied to a new build-to-order manufacturing strategy.

On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the: the. The iMac design team was led by Ive, who would later design the and the. The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five months. During this period, [ ] Apple completed numerous acquisitions to create a portfolio of digital production software for both professionals and consumers. In 1998, Apple purchased 's Key Grip software project, signaling an expansion into the editing market. The sale was an outcome of Macromedia's decision to solely focus upon web development software. The product, still unfinished at the time of the sale, was renamed ' when it was launched on the retail market in April 1999.

The development of Key Grip also led to Apple's release of the consumer video-editing product in October 1999. Next, Apple successfully acquired the German company Astarte, which had developed technology, as well as Astarte's corresponding products and engineering team in April 2000. Astarte's digital tool DVDirector was subsequently transformed into the professional-oriented software product.

Apple then employed the same technology to create for the consumer market. In 2002, Apple purchased for their advanced digital application, as well as for the music productivity application. The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level application.

The release of in the same year completed the suite., based on NeXT's and, was released on March 24, 2001, after several years of development. Aimed at consumers and professionals alike, Mac OS X aimed to combine the stability, reliability and security of with the ease of use afforded by an overhauled user interface. To aid users in migrating from, the new operating system allowed the use of OS 9 applications within Mac OS X via the.

On May 19, 2001, Apple opened its first official eponymous in Virginia and California. On October 23 of the same year, Apple debuted the portable digital audio player. The product, which was first sold on November 10, 2001, was phenomenally successful with over 100 million units sold within six years.

In 2003, Apple's was introduced. The service offered online for $0.99 a song and integration with the iPod. The iTunes Store quickly became the market leader in online music services, with over five billion downloads by June 19, 2008.

Two years later, the iTunes Store was the world's largest music retailer. The, Apple's first laptop with an microprocessor, introduced in 2006. At the keynote address on June 6, 2005, Jobs announced that Apple would begin producing -based Mac computers in 2006. On January 10, 2006, the new and became the first Apple computers to use Intel's CPU.

By August 7, 2006, Apple made the transition to Intel chips for the entire Mac product line—over one year sooner than announced. The Power Mac, iBook and PowerBook brands were retired during the transition; the,, and MacBook Pro became their respective successors.

On April 29, 2009, reported that Apple was building its own team of engineers to design microchips. Apple also introduced in 2006 to help users install or on their Intel Macs alongside Mac OS X. Apple's success during this period was evident in its stock price. Between early 2003 and 2006, the price of Apple's stock increased more than tenfold, from around $6 per share (split-adjusted) to over $80. In January 2006, Apple's surpassed that of. Nine years prior, Dell's CEO had said that if he ran Apple he would 'shut it down and give the money back to the shareholders.'

Although Apple's market share in computers had grown, it remained far behind competitors using Microsoft Windows, accounting for about 8% of desktops and laptops in the US. [ ] Since 2001, Apple's design team has progressively abandoned the use of translucent colored plastics first used in the. This design change began with the -made and was followed by the 's white structure and the flat-panel. 2007–11: Success with mobile devices During his keynote speech at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. Would thereafter be known as 'Apple Inc.' , because the company had shifted its emphasis from computers to consumer electronics. This event also saw the announcement of the and the.

The company sold 270,000 iPhone units during the first 30 hours of sales, and the device was called 'a game changer for the industry'. Apple would achieve widespread success with its iPhone, and products, which introduced innovations in, and respectively. Furthermore, by early 2007, 800,000 Final Cut Pro users were registered.

In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without (DRM), thereby allowing tracks to be played on third-party players, if record labels would agree to drop the technology. On April 2, 2007, Apple and jointly announced the removal of DRM technology from EMI's catalog in the iTunes Store, effective in May 2007.

Other record labels eventually followed suit and Apple published a press release in January 2009 to announce the corresponding changes to the iTunes Store. In July 2008, Apple launched the to sell third-party applications for the and. Within a month, the store sold 60 million applications and registered an average daily revenue of $1 million, with Jobs speculating in August 2008 that the App Store could become a billion-dollar business for Apple.

By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. On December 16, 2008, Apple announced that 2009 would be the last year the corporation would attend the Macworld Expo, after more than 20 years of attendance, and that senior vice president of Worldwide Product Marketing would deliver the 2009 keynote address in lieu of the expected Jobs. The official press release explained that Apple was 'scaling back' on trade shows in general, including Macworld Tokyo and the Apple Expo in Paris, France, primarily because the enormous successes of the Apple Retail Stores and website had rendered trade shows a minor promotional channel. On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical from Apple until the end of June 2009 and would spend the time focusing on his health.

In the email, Jobs stated that 'the curiosity over my personal health continues to be a distraction not only for me and my family, but everyone else at Apple as well', and explained that the break would allow the company 'to focus on delivering extraordinary products'. Despite Jobs's absence, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the with revenue of $8.16 billion and profit of $1.21 billion. Wikinews has related news: • • • • After years of speculation and multiple rumored 'leaks', Apple unveiled a large screen, tablet-like media device known as the on January 27, 2010.

The iPad ran the same touch-based operating system as the iPhone, and many iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, despite very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the US. It sold more than 300,000 units on its first day, and 500,000 by the end of the first week. [ ] In May of the same year, Apple's exceeded that of competitor for the first time since 1989.

In June 2010, Apple released the, [ ] which introduced,, and a new design that acted as the phone's antenna. Later that year, Apple again refreshed its iPod line of MP3 players by introducing a, an with, and an that brought back the buttons of earlier generations. Additionally, on October 20, Apple updated the laptop, suite of applications, and unveiled, the last version with the name. In October 2010, Apple shares hit an all-time high, eclipsing $300. On January 6, 2011, the company opened its, a digital software distribution platform similar to the iOS App Store. Alongside peer entities such as Atari and Cisco Systems, Apple was featured in the documentary, which premiered in 2011 and explored the three-decade era that led to the establishment and dominance of Silicon Valley.

On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief Operating Officer assumed Jobs's day-to-day operations at Apple, although Jobs would still remain 'involved in major strategic decisions'.

Apple became the most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled, an online storage and syncing service for music, photos, files and software which replaced MobileMe, Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death. It has been argued that Apple has achieved such efficiency in its supply chain that the company operates as a (one buyer, many sellers) and can dictate terms to its suppliers. In July 2011, due to the, Apple's financial reserves were briefly larger than those of the. On August 24, 2011, Jobs resigned his position as CEO of Apple. He was replaced by Cook and Jobs became Apple's chairman.

Prior to this, Apple did not have a chairman and instead had two co-lead directors, and, who continued with those titles until Levinson became Chairman of the Board in November. 2011–present: Post-Steve Jobs era; Tim Cook leadership On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The first major product announcement by Apple following Jobs's passing occurred on January 19, 2012, when Apple's introduced iBooks Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs had stated in his biography that he wanted to reinvent the textbook industry and education.

From 2011 to 2012, Apple released the and, which featured improved cameras, an named, and cloud-sourced data with iCloud; the and generation iPads, which featured; and the, which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of the iPad Mini and fourth generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch with a Retina display and new and computers. On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a world-record $624 billion. This beat the non-inflation-adjusted record for market capitalization set by in 1999. On August 24, 2012, a US jury ruled that Samsung should pay Apple $1.05 billion (£665m) in damages in an lawsuit.

Samsung appealed the damages award, which the Court reduced by $450 million. The Court further granted Samsung's request for a new trial. On November 10, 2012, Apple confirmed a global settlement that would dismiss all lawsuits between Apple and HTC up to that date, in favor of a ten-year license agreement for current and future patents between the two companies.

It is predicted that Apple will make $280 million a year from this deal with HTC. A previously confidential email written by Jobs a year before his death was presented during the proceedings of the lawsuits and became publicly available in early April 2014. With a subject line that reads 'Top 100 – A,' the email was sent only to the company's 100 most senior employees and outlines Jobs's vision of Apple Inc.' S future under 10 subheadings.

Notably, Jobs declares a 'Holy War with Google' for 2011 and schedules a 'new campus' for 2015. In March 2013, Apple filed a patent for an augmented reality (AR) system that can identify objects in a live video stream and present information corresponding to these objects through a computer-generated information layer overlaid on top of the real-world image. The company also made several high-profile hiring decisions in 2013. On July 2, 2013, Apple recruited, Belgian President and CEO of as a vice president reporting directly to Tim Cook. A mid-October 2013 announcement revealed that executive will commence as a senior vice president at Apple in mid-2014. Ahrendts oversaw Burberry's digital strategy for almost eight years and, during her tenure, sales increased to about US$3.2 billion and shares gained more than threefold.

Alongside Google vice-president Vint Cerf and AT&T CEO Randall Stephenson, Cook attended a closed-door summit held by President Obama on August 8, 2013, in regard to government surveillance and the Internet in the wake of the Edward Snowden. On February 4, 2014, Cook met with, the, in to discuss the company's involvement in the. In the first quarter of 2014, Apple reported sales of 51 million iPhones and 26 million iPads, becoming all-time quarterly sales records.

It also experienced a significant year-over-year increase in Mac sales. This was contrasted with a significant drop in iPod sales.

In May 2014, the company confirmed its intent to acquire and 's audio company —producer of the 'Beats by Dr. Dre' line of headphones and speaker products, and operator of the music streaming service —for $3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine felt that Beats had always 'belonged' with Apple, as the company modeled itself after Apple's 'unmatched ability to marry culture and technology.' The acquisition was the largest purchase in Apple's history. Apple has been at the top of 's annual Best Global Brands report for 4 years in a row; 2013, 2014, 2015, and 2016, with a valuation of $178.1 billion. In January 2016, it was announced that one billion Apple devices are in active use worldwide. On May 12, 2016, Apple Inc., invested 1 billion in, a Chinese competitor to.

The Information reported in October 2016 that Apple had taken a board seat in Didi Chuxing, a move that James Vincent of speculated could be a strategic company decision by Apple to get closer to the automobile industry, particularly Didi Chuxing's reported interest in self-driving cars. On June 6, 2016, Forbes released their list of companies ranked on revenue generation. In the trailing fiscal year, Apple appeared on the list as the top tech company. It ranked third, overall, with $233 billion in revenue.

This represents a movement upward of two spots from the previous year's list. On April 6, 2017, Apple launched, an app that allows iPad and iPhone users to make and edit videos. The app provides a way to produce short videos to share with other users on the Messages app,, and other social networks. Apple also introduced Live Titles for Clips that allows users to add live animated captions and titles using their voice. Towards the end of May 2017, Apple refreshed two of its website designs.

Its 'Apple Press Info' website was changed to a new 'Apple Newsroom' site, featuring a greater emphasis on imagery and therefore lower information density, and combines press releases, news items and photos. Its 'Apple Leadership' overview of company executives was also refreshed, adding a simpler layout with a prominent header image and two-column text fields. 9to5Mac noted the design similarities to several of Apple's redesigned apps in, particularly its and software. In June 2017, Apple announced the, its aimed to compete against and. Towards the end of the year, reported that Apple was acquiring, a company specializing in music, TV, film and advertising recognition. The acquisition was confirmed a few days later, reportedly costing Apple $400 million, with media reports noting that the purchase looked like a move by Apple to get data and tools to bolster its streaming service.

See also:,, and Macs currently in production: •: Consumer all-in-one desktop computer, introduced in 1998. •: Consumer sub-desktop computer, introduced in 2005. •: Consumer ultra-thin, ultra-portable notebook, introduced in 2006 and relaunched in 2015. •: Professional notebook, introduced in 2006. •: Workstation desktop computer, introduced in 2006. •: Consumer ultra-thin, ultra-portable notebook, introduced in 2008.

Apple sells a variety of computer accessories for Macs, including,,,, the AirPort wireless networking products, and. From left to right:,,. On October 23, 2001, Apple introduced the digital music player. Several updated models have since been introduced, and the iPod brand is now the market leader in portable music players by a significant margin. More than 350 million units have shipped as of September 2012. Apple has partnered with to offer the Sports Kit, enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website.

In late July 2017, Apple discontinued its and models, leaving only the available for purchase. The,,,, and to scale. At the in January 2007, Steve Jobs introduced the long-anticipated, a convergence of an Internet-enabled and iPod. The was released on June 29, 2007, for $499 (4 GB) and $599 (8 GB) with an contract. On February 5, 2008, it was updated to have 16 GB of memory, in addition to the 8 GB and 4 GB models. It combined a and cellular phone with features found in handheld devices, running scaled-down versions of Apple's (dubbed iPhone OS, later renamed ), with various Mac OS X applications such as and. It also includes web-based and apps such as and.

The iPhone features a 3.5-inch (89 mm) touchscreen display,, and (both 'b' and 'g'). A second version, the, was released on July 11, 2008, with a reduced price of $199 for the 8 GB version and $299 for the 16 GB version. This version added support for networking and navigation. The flat silver back and large antenna square of the original model were eliminated in favor of a glossy, curved black or white back. Software capabilities were improved with the release of the, which provided iPhone-compatible applications to download. On April 24, 2009, the App Store surpassed one billion downloads. On June 8, 2009, Apple announced the.

It provided an incremental update to the device, including faster internal components, support for faster 3G speeds, video recording capability, and voice control. At the (WWDC) on June 7, 2010, Apple announced the redesigned. It featured a 960 × 640 display, the processor, a for enhanced gaming, a 5MP camera with LED flash, front-facing camera and video calling. Shortly after its release, reception issues were discovered by consumers, due to the stainless steel band around the edge of the device, which also serves as the phone's cellular signal and Wi-Fi antenna. The issue was corrected by a 'Bumper Case' distributed by Apple for free to all owners for a few months.

In June 2011, Apple overtook to become the world's biggest smartphone maker by volume. On October 4, 2011, Apple unveiled the, which was first released on October 14, 2011. It features the processor and voice assistant technology, the latter of which Apple had acquired in 2010. It also features an updated 8MP camera with new optics. Apple began a new feature, Made for iPhone with the iPhone 4S. Made for iPhone Hearing Aids feature Live Listen, it can help the user hear a conversation in a noisy room or hear someone speaking across the room.

Apple sold 4 million iPhone 4S phones in the first three days of availability. On September 12, 2012, Apple introduced the. It has a 4-inch display, 4G LTE connectivity, and the upgraded chip, among several other improvements.

Two million iPhones were sold in the first twenty-four hours of pre-ordering and over five million handsets were sold in the first three days of its launch. Upon the launch of the and, Apple set a new record for first-weekend smartphone sales by selling over nine million devices in the first three days of its launch. The release of the iPhone 5S and 5C was the first time that Apple simultaneously launched two models. A patent filed in July 2013 revealed the development of a new iPhone battery system that uses location data in combination with data on the user's habits to moderate the handsets power settings accordingly. Apple is working towards a power management system that will provide features such as the ability of the iPhone to estimate the length of time a user will be away from a power source to modify energy usage and a detection function that adjusts the charging rate to best suit the type of power source that is being used. In a March 2014 interview, Apple designer used the iPhone as an example of Apple's ethos of creating high-quality, life-changing products.

He explained that the phones are comparatively expensive due to the intensive effort that is used to make them: We don't take so long and make the way we make for fiscal reasons. Quite the reverse. The body is made from a single piece of machined aluminium.

The whole thing is polished first to a mirror finish and then is very finely textured, except for the Apple logo. The chamfers [smoothed-off edges] are cut with diamond-tipped cutters. The cutters don't usually last very long, so we had to figure out a way of mass-manufacturing long-lasting ones.

The camera cover is sapphire crystal. Look at the details around the SIM-card slot.

It's extraordinary! On September 9, 2014, Apple introduced the, alongside the that both have screen sizes over 4-inches. One year later, Apple introduced the, and, which introduced a new technology called 3D Touch, including an increase of the rear camera to 12 MP, and the FaceTime camera to 5 MP. On March 21, 2016, Apple introduced the that has a 4-inch screen size last used with the 5S and has nearly the same internal hardware as the 6S.

In July 2016, Apple announced that one billion iPhones had been sold. IPhone 7 and iPhone 7 Plus were introduced on September 7, 2016. On September 7, 2016, Apple introduced the and the, which feature improved system and graphics performance, add water resistance, a new rear dual-camera system on the 7 Plus model, and, controversially, remove the 3.5 mm headphone jack. On September 12, 2017, Apple introduced the and, standing as evolutionary updates to its previous phones with a faster processor, improved display technology and upgraded camera systems. The company also announced, which radically changes the hardware of the iPhone lineup, removing the home button in favor of and featuring a near bezel-less design along with introducing. In Gold On January 27, 2010, Apple introduced their much-anticipated media, the. It offers multi-touch interaction with multimedia formats including newspapers, e-books, photos, videos, music, word processing documents, video games, and most existing iPhone apps using a 9.7-inch screen.

It also includes a mobile version of for web browsing, as well as access to the App Store, Library,, Contacts, and Notes. Content is downloadable via and optional service or synced through the user's computer.

Was initially the sole U.S. Provider of 3G wireless access for the iPad. On March 2, 2011, Apple introduced the, which had a faster processor and a camera on the front and back. It also added support for optional 3G service provided by in addition to. The availability of the iPad 2 was initially limited as a result of a devastating in Japan in March 2011. The third-generation iPad was released on March 7, 2012, and marketed as '.

It added service from AT&T or Verizon, an upgraded processor, and Retina display. The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version and featuring minor positioning changes. On October 23, 2012, Apple's fourth-generation iPad came out, marketed as the '. It added the upgraded processor and replaced the traditional 30-pin dock connector with the all-digital. The was also introduced. It featured a reduced 7.9-inch display and much of the same internal specifications as the iPad 2. On October 22, 2013, Apple introduced the and the iPad Mini with Retina Display, both featuring a new 64-bit Apple A7 processor.

The was unveiled on October 16, 2014. It added better graphics and central processing and a camera burst mode as well as minor updates. The was unveiled at the same time. Since its launch, iPad users have downloaded over three billion apps.

The total number of App Store downloads, as of June 2015, is over 100 billion. On September 9, 2015, Apple announced the, an iPad with a 12.9-inch display that supports two new accessories, the and. An updated was announced at the same time. A 9.7-inch iPad Pro was announced on March 21, 2016. On June 5, 2017, Apple announced a new iPad Pro with a 10.5-inch display to replace the 9.7 inch model and an updated 12.9-inch model. The Apple Watch quickly became the best-selling wearable device, with the shipment of 11.4 million smart watches in the first half of 2015, according to analyst firm Canalys. The original Apple Watch was announced by Tim Cook on September 9, 2014, being introduced as a product with health and fitness-tracking.

It was released on April 24, 2015. The second generation of Apple Watch,, was released in September 2016, featuring greater water resistance, a faster processor, and brighter display. On September 12, 2017, Apple introduced featuring cellular connectivity, giving the wearable independence from an iPhone except for the setup process. Main article: At the 2007 Macworld conference, Jobs demonstrated the (previously known as the iTV), a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with one computer's iTunes library and streams content from an additional four. The Apple TV originally incorporated a 40 GB hard drive for storage, included outputs for and, and played video at a maximum resolution of.

On May 30, 2007, a 160 GB hard disk drive was released alongside the existing 40 GB model. A software update released on January 15, 2008, allowed media to be purchased directly from the Apple TV. In September 2009, Apple discontinued the original 40 GB Apple TV and now continues to produce and sell the 160 GB Apple TV. On September 1, 2010, Apple released a completely redesigned Apple TV. The new device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media streaming from any iTunes library on the network along with 8 GB of to media downloaded.

Like the iPad and the iPhone, Apple TV runs on an A4 processor. The memory included in the device is half of that in the at 256 MB; the same as the iPad, iPhone 3GS, third and fourth-generation. It has HDMI out as the only video out source.

Features include access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet video sources, including and, and media streaming from an iTunes library. Apple also reduced the price of the device to $99. A third generation of the device was introduced at an Apple event on March 7, 2012, with new features such as higher resolution (1080p) and a new user interface. At the September 9, 2015, event, Apple unveiled an overhauled Apple TV, which now runs a variant of, called, and contains 32GB or 64 GB of NAND Flash to store games, programs, and to cache the current media playing. The release also coincided with the opening of a separate Apple TV App Store and a new with a glass,, and.

At the September 12, 2017 event, Apple released a new Apple TV with the same form factor as the 4th Generation model. The 4K model is powered by the SoC designed in-house that also powers their second-generation iPad Pro. The 4K model also has support for. Is held annually by Apple to showcase its new software and technologies for software developers.

Apple develops its own to run on its devices, including for Mac personal computers, for its iPhone, iPad and iPod Touch smartphones and tablets, for its Apple Watch smartwatches, and for its Apple TV digital media player. For iOS and macOS, Apple also develops its own software titles, including for writing, for spreadsheets, and for presentations, as part of its productivity suite. For macOS, it also offers and for video editing, and and for music creation.

Apple's range of server software includes the operating system;, a remote systems management application; and, a file system. Apple also offers online services with, which provides and synchronization for a wide range of user data, including documents, photos, music, device backups, and application data, and, its music and video. Electric vehicles. Main article: According to the, Apple wants to start producing an with as soon as 2020. Apple has made efforts to recruit battery development engineers and other electric automobile engineers from,,,,, and.

Apple Energy Apple Energy, LLC is a wholly owned subsidiary of Apple Inc. As of June 6, 2016, Apple's solar farms in California and Nevada have been declared to provide 217.9 megawatts of solar generation capacity. In addition to the company's solar energy production, Apple has received regulatory approval to construct a in. Apple will use the emissions to generate electricity. Apple's North Carolina data center is already powered entirely with energy from renewable sources.

Corporate identity Logo. 'Apple logo' redirects here. For the programming language, see. According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a diet. Jobs thought the name 'Apple' was 'fun, spirited and not intimidating'. Apple's first logo, designed by Ron Wayne, depicts sitting under an apple tree.

Mirah The Garden Instrumental Beats. It was almost immediately replaced by 's 'rainbow Apple', the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the 'bitten' logo, and Jobs immediately took a liking to it. However, Jobs insisted that the logo be colorized to humanize the company. The logo was designed with a bite so that it would not be confused with a cherry. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color.

This logo is often erroneously referred to as a tribute to, with the bite mark a reference to. Both Janoff and Apple deny any homage to Turing in the design of the logo. On August 27, 1999 (the year following the introduction of the ), Apple officially dropped the rainbow scheme and began to use monochromatic logos nearly identical in shape to the previous rainbow incarnation. An -themed version of the monochrome logo was used from 1998 to 2003, and a glass-themed version was used from 2007 to 2013. Steve Jobs and Steve Wozniak were fans, but Apple Inc. Had name and logo trademark issues with, a multimedia company started by the Beatles in 1967. This resulted in a and tension between the two companies.

These issues ended with settling of their most recent lawsuit in 2007. Main article: Apple's first slogan, ' into an Apple', was coined in the late 1970s. From 1997 to 2002, the slogan ' was used in advertising campaigns, and is still closely associated with Apple.

Apple also has slogans for specific product lines — for example, 'iThink, therefore iMac' was used in 1998 to promote the iMac, and 'Say hello to iPhone' has been used in iPhone advertisements. 'Hello' was also used to introduce the original Macintosh,, iMac ('hello (again)'), and iPod. From the introduction of the Macintosh in 1984 with the to the more modern ' adverts, Apple has been recognized for its efforts towards effective advertising and marketing for its products. However, claims made by later campaigns, particularly the 2005 Power Mac ads.

Apple's product commercials gained a lot of attention as a result of their eye-popping graphics and catchy tunes. Musicians who benefited from an improved profile as a result of their songs being included on Apple commercials include Canadian singer with the song ' and with the song '.

Apple owns a channel where they release advertisements, tips, and introductions to their devices. Brand loyalty. 'The scenes I witnessed at the opening of the new Apple store in London's were more like an evangelical prayer meeting than a chance to buy a phone or a laptop.' —, writing for the BBC Apple customers gained a reputation for devotion and loyalty early in the company's history.

In 1984 stated that There are two kinds of people in the world: people who say Apple isn't just a company, it's a cause; and people who say Apple isn't a cause, it's just a company. Both groups are right. Nature has suspended the principle of noncontradiction where Apple is concerned. Apple is more than just a company because its founding has some of the qualities of myth. Apple is two guys in a garage undertaking the mission of bringing computing power, once reserved for big corporations, to ordinary individuals with ordinary budgets. The company's growth from two guys to a billion-dollar corporation exemplifies the. Even as a large corporation, Apple plays David to IBM's Goliath, and thus has the sympathetic role in that myth.

Apple aficionados wait in line around an Apple Store in Shanghai in anticipation of a new product. Were actively engaged by the company at one time, but this was after the phenomenon had already been firmly established.

Apple has called the brand fanaticism 'something that was stumbled upon,' while Ive explained in 2014 that 'People have an incredibly personal relationship' with Apple's products. Openings and new product releases can draw crowds of hundreds, with some waiting in line as much as a day before the opening. The opening of 's 'Cube' store in 2006 became the setting of a marriage proposal, and had visitors from Europe who flew in for the event. In June 2017, a newlywed couple took their wedding photos inside the then-recently opened Orchard Road Apple Store in Singapore. The high level of brand loyalty has been criticized and ridiculed, applying the epithet ' and mocking the lengthy lines before a product launch.

An internal memo leaked in 2015 suggested the company planned to discourage long lines and direct customers to purchase its products on its website. Magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. On September 30, 2013, Apple surpassed to become the world's most valuable brand in the 's 'Best Global Brands' report.

Has ranked Apple as the world's most innovative brand every year since 2005. The New York Times in 1985 stated that 'Apple above all else is a marketing company'. John Sculley agreed, telling newspaper in 1997 that 'People talk about technology, but Apple was a marketing company.

It was the marketing company of the decade.' Research in 2002 by indicate that the average Apple consumer was usually more affluent and better educated than other PC company consumers. The research indicated that this correlation could stem from the fact that on average Apple Inc. Products were more expensive than other PC products. In response to a query about the devotion of loyal Apple consumers, Jonathan Ive responded: What people are responding to is much bigger than the object. They are responding to something rare—a group of people who do more than simply make something work, they make the very best products they possibly can. It's a demonstration against thoughtlessness and carelessness.

Home page The Apple website has been used to commemorate, or pay tribute to, milestones and events outside of Apple's product offerings: • 2017: • 2016: • 2016: (board member and friend) • 2016: • 2014: • 2013: • 2011: • 2010: (board member) • 2007: (board member in honor of his ) • 2005: • 2003: • 2001: Headquarters. Main article: The first Apple Stores were originally opened as two locations in May 2001 by then- Steve Jobs, after years of attempting but failing store-within-a-store concepts. Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship to consumers, and hired in 2000. Jobs relaunched Apple's online store in 1997, and opened the first two physical stores in 2001.

Despite initial media speculation that Apple would fail, its stores were highly successful, bypassing the sales numbers of competing nearby stores and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so. Over the years, Apple has expanded the number of retail locations and its geographical coverage, with 499 stores across 22 countries worldwide as of December 2017. Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011.

In May 2016,, Apple's current Senior Vice President of Retail, unveiled a significantly redesigned Apple Store in,, featuring large glass doors for the entry, open spaces, and rebranded rooms. In addition to purchasing products, consumers can get advice and help from 'Creative Pros' – individuals with specialized knowledge of creative arts; get product support in a tree-lined Genius Grove; and attend sessions, conferences and community events, with Ahrendts commenting that the goal is to make Apple Stores into 'town squares', a place where people naturally meet up and spend time. The new design will be applied to all Apple Stores worldwide, a process that has seen stores temporarily relocate or close. Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone 'flagship' stores in high-profile locations. It has been granted design and received architectural awards for its stores' designs and construction, specifically for its use of glass staircases and cubes. The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. Apple's notable brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product releases.

Due to the popularity of the brand, Apple receives a large number of job applications, many of which come from young workers. Although Apple Store employees receive above-average pay, are offered money toward education and health care, and receive product discounts, there are limited or no paths of career advancement. A May 2016 report with an anonymous retail employee highlighted a with harassment from customers, intense internal criticism, and a lack of significant bonuses for securing major business contracts. • Apple stores •. Universities with the most alumni at Apple Apple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of. Jobs often walked around the office barefoot even after Apple became a company.

By the time of the '1984' television commercial, Apple's informal culture had become a key trait that differentiated it from its competitors. According to a 2011 report in, this has resulted in a corporate culture more akin to a startup rather than a multinational corporation. As the company has grown and been led by a series of differently opinionated chief executives, it has arguably lost some of its original character. Nonetheless, it has maintained a reputation for fostering individuality and excellence that reliably attracts talented workers, particularly after Jobs returned to the company. Numerous Apple employees have stated that projects without Jobs's involvement often took longer than projects with it.

To recognize the best of its employees, Apple created the Apple Fellows program which awards individuals who make extraordinary technical or leadership contributions to while at the company. The Apple Fellowship has so far been awarded to individuals including,,,,,,,, and. And in 1985 At Apple, employees are specialists who are not exposed to functions outside their area of expertise.

Jobs saw this as a means of having 'best-in-class' employees in every role. For instance, —Senior Vice President of Retail Operations until November 1, 2011—was responsible for site selection, in-store service, and store layout, yet had no control of the inventory in his stores (this was done by Cook, who had a background in supply-chain management). Apple is also known for strictly enforcing accountability.

Each project has a 'directly responsible individual,' or 'DRI' in Apple jargon. As an example, when iOS senior vice president refused to sign Apple's official apology for numerous errors in the redesigned, he was forced to resign. Unlike other major U.S.

Companies Apple provides a relatively simple compensation policy for executives that does not include perks enjoyed by other CEOs like country club fees or private use of company aircraft. The company typically grants stock options to executives every other year. In 2015, Apple had 110,000 full-time employees. This increased to 116,000 full-time employees the next year, a notable hiring decrease, largely due to its first revenue decline.

Apple does not specify how many of its employees work in retail, though its 2014 filing put the number at approximately half of its employee base. In September 2017, Apple announced that it had over 123,000 full-time employees.

Apple has a strong culture of, and has an anti- Global Security team that recruits from the, the and the. In December 2017, named the best place to work, according to reviews from anonymous employees, with Apple dropping to 48th place, having originally entered at rank 19 in 2009, peaking at rank 10 in 2012, and falling down the ranks in subsequent years. Lack of innovation An editorial article in in September 2016 by technology journalist Thomas Ricker explored some of the public's perceived lack of innovation at Apple in recent years, specifically stating that Samsung has 'matched and even surpassed Apple in terms of smartphone industrial design' and citing the belief that Apple is incapable of producing another breakthrough moment in technology with its products. He goes on to write that the criticism focuses on individual pieces of hardware rather than the ecosystem as a whole, stating 'Yes, iteration is boring.

But it's also how Apple does business. [.] It enters a new market and then refines and refines and continues refining until it yields a success'. He acknowledges that people are wishing for the 'excitement of revolution', but argues that people want 'the comfort that comes with harmony'. Further information: The company advertised its products as being made in America until the late 1990s; however, as a result of initiatives in the 2000s, almost all of its manufacturing is now handled abroad. According to a report by, Apple insiders 'believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that 'Made in the U.S.A.' Is no longer a viable option for most Apple products'.

In 2006, the reported on the working conditions of the Chinese factories where contract manufacturers and produced the iPod. The article stated that one complex of factories that assembled the iPod and other items had over 200,000 workers living and working within it. Employees regularly worked more than 60 hours per week and made around $100 per month. A little over half of the workers' earnings was required to pay for rent and food from the company. Apple immediately launched an investigation after the 2006 media report, and worked with their manufacturers to ensure acceptable working conditions. In 2007, Apple started yearly audits of all its suppliers regarding, slowly raising standards and pruning suppliers that did not comply. Yearly progress reports have been published since 2008.

In 2011, Apple admitted that its suppliers' child labor practices in China had worsened. The occurred between January and November 2010, when 18 (Chinese: 富士康) employees attempted, resulting in 14 deaths—the company was the world's largest contract electronics manufacturer, for clients including Apple, at the time. The suicides drew media attention, and employment practices at Foxconn were investigated by Apple. Apple issued a public statement about the suicides, and company spokesperson Steven Dowling said: [Apple is] saddened and upset by the recent suicides at Foxconn. A team from Apple is independently evaluating the steps they are taking to address these tragic events and we will continue our ongoing inspections of the facilities where our products are made. The statement was released after the results from the company's probe into its suppliers' labor practices were published in early 2010.

Foxconn was not specifically named in the report, but Apple identified a series of serious labor violations of labor laws, including Apple's own rules, and some child labor existed in a number of factories. Apple committed to the implementation of changes following the suicides.

Also in 2010, workers in China planned to sue iPhone contractors over poisoning by a cleaner used to clean LCD screens. One worker claimed that he and his coworkers had not been informed of possible occupational illnesses. After a high suicide rate in a Foxconn facility in China making iPads and iPhones, albeit a lower rate than that of China as a whole, workers were forced to sign a legally binding document guaranteeing that they would not kill themselves. Workers in factories producing Apple products have also been exposed to n-, a that is a cheaper alternative than alcohol for cleaning the products. A 2014 BBC investigation found excessive hours and other problems persisted, despite Apple's promise to reform factory practice after the 2010 Foxconn suicides.

The Pegatron factory was once again the subject of review, as reporters gained access to the working conditions inside through recruitment as employees. While the BBC maintained that the experiences of its reporters showed that labor violations were continuing since 2010, Apple publicly disagreed with the BBC and stated: 'We are aware of no other company doing as much as Apple to ensure fair and safe working conditions'. In December 2014, the published a report which documented inhumane conditions for the 15,000 workers at a Zhen Ding Technology factory in Shenzhen, China, which serves as a major supplier of circuit boards for Apple's iPhone and iPad.

According to the report, workers are pressured into 65-hour work weeks which leaves them so exhausted that they often sleep during lunch breaks. They are also made to reside in 'primitive, dark and filthy dorms' where they sleep 'on plywood, with six to ten workers in each crowded room.' Omnipresent security personnel also routinely harass and beat the workers.

Environmental practices and initiatives Energy and resources Following a protest, Apple released a statement on April 17, 2012, committing to ending its use of coal and shifting to 100% renewable clean energy. By 2013 Apple was using 100% renewable energy to power their data centers. Overall, 75% of the company's power came from clean renewable sources. In 2010,, a nonprofit organization dedicated to directing consumers toward the greenest companies, gave Apple a score of 52 points out of a possible 100, which puts Apple in their top category 'Striding'. This was an increase from May 2008, when Climate Counts only gave Apple 11 points out of 100, which placed the company last among electronics companies, at which time Climate Counts also labeled Apple with a 'stuck icon', adding that Apple at the time was 'a choice to avoid for the climate conscious consumer'. As of 2016, Apple states that 100% of its U.S.

Operations run on, 100% of Apple's run on renewable energy and 93% of Apple's global operations run on renewable energy. However, the facilities are connected to the local which usually contains a mix of fossil and renewable sources, so Apple its electricity use. The (EPEAT) allows consumers to see the effect a product has on the environment.

Each product receives a Gold, Silver, or Bronze rank depending on its efficiency and sustainability. Every Apple,,, and that EPEAT ranks achieves a Gold rating, the highest possible. Although Apple's data centers recycle water 35 times, the increased activity in retail, corporate and data centers also increase the amount of water use to 573 million gallons in 2015. In May 2015, Greenpeace evaluated the state of the Green Internet and commended Apple on their environmental practices saying, 'Apple's commitment to renewable energy has helped set a new bar for the industry, illustrating in very concrete terms that a 100% renewable Internet is within its reach, and providing several models of intervention for other companies that want to build a sustainable Internet.' During an event on March 21, 2016, Apple provided a status update on its environmental initiative to be 100% renewable in all of its worldwide operations., Apple's vice president of Environment, Policy and Social Initiatives who reports directly to CEO, Tim Cook, announced that as of March 2016, 93% of Apple's worldwide operations are powered with renewable energy. Also featured was the company's efforts to use sustainable paper in their product packaging; 99% of all paper used by Apple in the product packaging comes from paper or sustainably managed forests, as the company continues its move to all paper packaging for all of its products. Apple working in partnership with, have preserved 36,000 acres of working forests in and.

Another partnership announced is with the to preserve up to 1,000,000 acres of forests in China. Featured was the company's installation of a 40 in the province of that was tailor made to coexist with the indigenous yaks that eat hay produced on the land, by raising the panels to be several feet off of the ground so the yaks and their feed would be unharmed grazing beneath the array.

This installation alone compensates for more than all of the energy used in Apple's Stores and Offices in the whole of China, negating the company's energy carbon footprint in the country. In, Apple has worked with the Singaporean government to cover the rooftops of 800 buildings in the city-state with solar panels allowing Apple's Singapore operations to be run on 100% renewable energy. Liam was introduced to the world, an advanced robotic disassembler and sorter designed by Apple Engineers in California specifically for recycling outdated or broken iPhones. Reuses and recycles parts from traded in products. Apple announced on August 16, 2016, that Lens Technology, one of its major suppliers in China, has committed to power all its for Apple with 100 percent renewable energy by 2018.

The commitment is a large step in Apple's efforts to help manufacturers lower their carbon footprint in China. Apple also announced that all 14 of its final assembly sites in China are now compliant with Zero Waste to Landfill validation. The standard, which started in January 2015, certifies that all manufacturing waste is,,, or converted into energy (when necessary). Since the program began, nearly, 140,000 metric tons of waste have been diverted from. [ ] Toxins Following further campaigns by Greenpeace, in 2008, Apple became the first electronics manufacturer to fully eliminate all (PVC) and (BFRs) in its complete product line. In June 2007, Apple began replacing the fluorescent lamp (CCFL) backlit displays in its computers with -free and -free glass, starting with the upgraded. Apple offers comprehensive and transparent information about the,, materials, and concerning every product they currently produce or have sold in the past (and which they have enough data needed to produce the report), in their portfolio on their homepage.

Allowing consumers to make informed purchasing decisions on the products they offer for sale. In June 2009, Apple's was free of PVC, arsenic, and BFRs.

All Apple products now have mercury-free LED-backlit LCD displays, arsenic-free glass, and non-PVC cables. All Apple products have EPEAT Gold status and beat the latest Energy Star guidelines in each product's respective regulatory category. In November 2011, Apple was featured in Greenpeace's Guide to Greener Electronics, which ranks electronics manufacturers on sustainability, climate and energy policy, and how 'green' their products are. The company ranked fourth of fifteen electronics companies (moving up five places from the previous year) with a score of 4.6/10. Greenpeace praises Apple's, noting that the company exceeded its 70% global recycling goal in 2010. It continues to score well on the products rating with all Apple products now being free of PVC plastic and BFRs.

However, the guide criticizes Apple on the Energy criteria for not seeking external verification of its greenhouse gas emissions data and for not setting out any targets to reduce emissions. In January 2012, Apple requested that its cable maker, Volex, begin producing and power cables.

Green bonds In February 2016, Apple issued a US$1.5 billion (climate bond), the first ever of its kind by a U.S. Tech company.

The green bond proceeds are dedicated to the financing of environmental projects. Finance Apple is the by revenue, the world's largest technology company by, and the after and.

It is also the, with an estimated market capitalization of $800 billion in May 2017. In February 2015, Apple became the first U.S. Corporation to be valued at over $700 billion. In its fiscal year ending in September 2011, Apple Inc. Reported a total of $108 billion in annual revenues—a significant increase from its 2010 revenues of $65 billion—and nearly $82 billion in. On March 19, 2012, Apple announced plans for a $2.65-per-share beginning in fourth quarter of 2012, per approval by their board of directors. On September 2012, Apple reached a record share price of more than $705 and closed at above 700.

With 936,596,000 outstanding shares (as of June 30, 2012 ), The company's worldwide annual revenue in 2013 totaled $170 billion. In May 2013, Apple entered the top ten of the list of companies for the first time, rising 11 places above its 2012 ranking to take the sixth position. As of 2016, Apple has around US$234 billion of cash and marketable securities, of which 90% is located outside the United States for tax purposes.

Apple amassed 65% of all profits made by the eight largest worldwide smartphone manufacturers in quarter one of 2014, according to a report. In the first quarter of 2015, the company garnered 92% of all earnings. On April 30, 2017, reported that Apple had of $250 billion, officially confirmed by Apple as specifically $256.8 billion a few days later. Coupled with a strong around the same time, reports predicted Apple will soon become the world's first $1 trillion company. Tax practices. Further information: Apple has created subsidiaries in low-tax places such as, the, and the to cut the taxes it pays around the world.

According to The New York Times, in the 1980s Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes. In the late 1980s Apple was a pioneer of an accounting technique known as the ',' which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.

Member of Parliament published research on October 30, 2012, which showed that some multinational companies, including Apple Inc., were making billions of pounds of profit in the UK, but were paying an effective tax rate to the UK Treasury of only 3 percent, well below standard. He followed this research by calling on the to force these multinationals, which also included and, to state the effective rate of tax they pay on their UK revenues.

Elphicke also said that government contracts should be withheld from multinationals who do not pay their fair share of UK tax. It is a matter of that Apple Inc. Is the single largest taxpayer to the of the with an of approximately of 26% as of the Second Quarter of the Apple 2016.

In an interview with the German newspaper FAZ in October 2017, Tim Cook stated, that Apple is the biggest taxpayer worldwide. In 2015, reported that Apple had earnings abroad of $54.4 billion which were untaxed by the of the United States. Tax law governed by the, corporations don't pay income tax on overseas profits unless the profits are repatriated into the United States and as such Apple argues that to benefit its it will leave it overseas until a repatriation holiday or comprehensive tax reform takes place in the United States.

On August 30, 2016, after by the EU's competition commissioner that concluded that Apple received 'illegal state aid' from Ireland, the EU ordered Apple to pay 13 billion euros ($14.5 billion), plus interest, in unpaid taxes. Specifically, the commissioner found that Apple had benefitted from Irish Department of Revenue tax rulings that allowed it to split the profits recorded by Apple Sales International internally between its Irish branch and a stateless 'head office' entity lacking employees or premises (permitted under Irish law until 2013). The Chancellor of,, put this decision into perspective by stating that 'every cafe, every sausage stand pays more tax in Austria than a multinational corporation'.

Ownership Apple Inc. Is a registered with the. As of 30 December 2016, it has 5,257,816,000 outstanding shares. These are mainly held by institutional investors and funds. • 6.43% (337,545,664):, Inc. • 4.19% (219,739,579): • 3.01% (157,982,573):, LLC • 2.76% (144,750,804): Institutional Trust Company • 2.01% (105,224,082): Total Stock Market Index Fund • 1.46% (76,838,518): Fund Advisors • 1.42% (74,581,785): 500 Index Fund • 1.26% (66,180,770): Corporation • 1.14% (59,781,550): Institutional Index Fund-Institutional Index Fund • 1.11% (58,148,652): Corporation • 1.09% (57,359,652):, Inc.

• 1.08% (56,659,296): Trust • 1.06% (55,512,801): Associates Inc. Main article: Apple has been a participant in various legal proceedings and claims since it began operation. In particular, Apple is known for and promotes itself as actively and aggressively enforcing its intellectual property interests. Some litigation examples include,,, and. Apple has also had to defend itself against charges on numerous occasions of violating intellectual property rights. Most have been dismissed in the courts as known as, with no evidence of actual use of in question.

On December 21, 2016, Nokia announced that in the U.S. And Germany, it has filed a suit against Apple, claiming that the latter's products infringe on Nokia's patents. Most recently, in November 2017, the announced an investigation into allegations of patent infringement in regards to Apple's remote desktop technology; Aqua Connect, a company that builds remote desktop software, has claimed that Apple infringed on two of its patents. Privacy stance Apple has a notable pro-privacy stance, actively making privacy-conscious features and settings part of its conferences, promotional campaigns, and public image. With its mobile operating system in 2014, the company started encryption all contents of iOS devices through users' passcodes, making it impossible for the company to provide customer data to law enforcement requests seeking such information. With the popularity rise of cloud storage solutions, Apple began a technique in 2016 to do scans for facial data in photos on the user's local device and encrypting the content before uploading it to Apple's storage system. It also introduced 'differential privacy', a way to collect crowdsourced data from many users, while keeping individual users anonymous, in a system that described as 'trying to learn as much as possible about a group while learning as little as possible about any individual in it'.

Users are explicitly asked if they want to participate, and can actively opt-in or opt-out. That said, Apple aids law enforcement in criminal investigations by providing iCloud backups of users' devices, and the company's commitment to privacy has been questioned by its efforts to promote technology in its newer models, which don't have the same level of as a passcode in the United States. Charitable causes Apple is a partner of, a fundraising campaign for charity.

In November 2014, Apple arranged for all revenue in a two-week period to go to the fundraiser, generating more than 20 million, and in March 2017, it released an with a red color finish. Apple contributes financially to fundraisers in times of natural disasters. In November 2012, it donated $2.5 million to the to aid relief efforts after, and in 2017 it donated $5 million to relief efforts for both and, as well as for the.

The company has also used its platform to encourage donations, including, but not limited to, help the American Red Cross in the aftermath of the, followed by similar procedure in the aftermath of the, in the in November 2013, and in September 2015. Apple emphasizes that it does not incur any processing or other fees for iTunes donations, sending 100% of the payments directly to relief efforts, though it also acknowledges that the Red Cross does not receive any personal information on the users donating and that the payments may not be tax deductible. On April 14, 2016, Apple and the (WWF) announced that they have engaged in a partnership to, 'help protect life on our planet.'

Apple released a special page in the, Apps for Earth. In the arrangement, Apple has committed that through April 24, WWF will receive 100% of the proceeds from the applications participating in the App Store via both the purchases of any paid apps and the In-App Purchases. Apple and WWF's Apps for Earth campaign raised more than $8 million in total proceeds to support WWF's conservation work. WWF announced the results at WWDC 2016 in San Francisco. Criticism and controversies.

Main article: Apple's products have been claimed by critics to combine stolen and/or purchased designs that it claims are its own original creations. Criticism of Apple includes such as, rash litigation, and dubious tax tactics, their production methods involving the use of labor, customer service issues involving misleading warranties and insufficient, and concerns about environmental destruction. Additionally, it has been criticized for its alleged collaboration with U.S. Surveillance program,.

See also • • • References. November 3, 2017. • Lynley, Matthew.. • • Taylor, Harriet (August 30, 2016)..

Retrieved January 9, 2017. • Williams, Rhiannon (April 1, 2015).... Retrieved July 9, 2017. September 28, 2006. Retrieved July 9, 2017.

September 29, 2006. Retrieved July 9, 2017. • Dormehl, Luke (March 3, 2017).. Retrieved July 9, 2017.

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